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23 - 26 OctoberSvenska mässan

We're sharing passion and knowledge in our stand at Scanpack!

As well as displaying the new HP Latex R1000 printer and an HP Indigo 6900 digital press in the entrance, we are hosting seminar meetings with interesting speakers who will share their knowledge and experience.

Visutech Digital Academy at Scanpack

The program is filled with interesting speakers who will share their knowledge and experience. We will highlight topics from several directions and with different approaches as well as having a broad and varied program.

The program on stage is moderated by Per-Stefan Gersbro with many years of experience in the packaging industry. He has held several prominent positions in packaging companies and was the initiator of Packbridge, where he also served as CEO for 5 years.

Stand: ENT200:08 (in the new entrance, across from Liseberg)

Program


Christian Menegon, HP Indigo

Brands interests in digital printing - the need to think differently

Alon Bar-Shany, HP

Create don't compete

Steven Widlic, Print House

Golden effects - on a silver surface

Thomas Janson, Iggesund

Golden effects - on a silver surface


Marie Malmberg Lavsen, Packbridge

The value of packaging in a convenience culture.

Thomas Janson, Iggesund

Golden effects - on a silver surface

Steven Widlic, Print House

Golden effects - on a silver surface

Hadar Peled Vaissman, HP

The wonderland of digital print

Jose Gorbea, HP

Brand Engagement in a Digital World

Simon Boas Hoffmeyer, Carlsberg Group

Sustainable innovations for a better future

Alon Bar-Shany, HP

Create don't compete

Jan-Olof Jungersten, Visutech

Transform the Packaging industry


Christian Menegon, HP

Brands interests in digital printing - the need to think differently

Claes Nilsson, Kockens

Material waste, producer responsibility and technology helping us achieve our environmental goals.

Bo Wallteg, nord emballage

What's cooking? Current trends and tendencies in the packaging industry!

Per Branzén, Broby Grafiska

Broby grafiska contributes to competitiveness

Torkel Bergengren, Arla Foods

Packaging initiatives within Fresh dairy for sustainable packaging while also creating product differentiation

Moderator

Per-Stefan Gersbro

We show our customers' jobs

Our customers have really set a high standard for creative possibilities and effective production challenging solutions. Many of them have generated gap meters in the trade press and several industry prices have been awarded to them over the years. We are proud of all the fine results and can really see the value of showing them.

In our stand at Scanpack we will showcase our customers' best job. Come and see what they've produced and get acquainted with all the creativity and smart solutions. It promotes new inspiration and common development.

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Speakers

Alon Bar-Shany
Vice president, HP Indigo

Create don't compete

Alon Bar-Shany constantly travels the world talking to brand owners and HP Technology users. His unique ability to take that knowledge of global print trends and translate those to local and individual vertical markets make his presentations invaluable.

Language: English

Alon Bar-Shany

As general manager of HP Indigo, Alon Bar-Shany holds worldwide responsability for the HP Indigo business, a role he has held since 2004. Bar-Shany leads HP Indigo in the manufacturing and marketing of digital printing solutions, including printing presses, proprietary consumables and automated workflow solutions.

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Bo Wallteg
Editor in chief, nord emballage 

What's cooking? Current trends and tendencies in the packaging industry!

The chief editor of the industry magazine "nord emballage" Bo Wallteg gives his views on the packaging market.

Language: Swedish

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Christian Menegon
Worldwide Business Development Manager, HP Indigo

Brands interests in digital printing - the need to think differently

This session will illustrate how brands can challenge old habits and processes with digital technology, and what to do differently to really benefit from these new possibilities that digital printing brings.

Language: English

Christian Menegon

Christian has over 30 years of experience in the Graphic Art market and acts now as Global Business Development Manager promoting what digital printing can offer brand owners in terms of benefits.

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Claes Nilsson
Packaging developer, Kockens

Material waste, producer responsibility and technology helping us achieve our environmental goals.

Language: Swedish

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Fredrik Ståhl
CEO, Eson Pac

Digital challenges for pharmaceutical packaging, and potential solutions in the supply chain.

Language: Swedish

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Hadar Peled Vaissman
Creative Manager, HP Indigo Division

The wonderland of digital print

Language: English

Hadar Peled Vaissman

Hadar leads the in-house creative at HP Indigo Division. She works with designers and pre-press experts who design and develop campaigns specifically for HP Indigo customers, leveraging the unique capabilities of the Indigo LEP technology to the benefit of millennial marketing.

Exchanging design concepts and application ideas with print providers all over the world, Hadar is at the forefront of application development for digital print.

Among her creations is the HP SmartStream Mosaic variable design software, which is the graphic engine behind many brand campaigns such as Coca Cola Extraordinary, OREO holiday campaign and Budweiser Street Party Campaign.

Prior to joining HP Indigo, Hadar served as creative and production manager for leading high-tech companies such as Comverse and Telmap. Before that she owned an independent graphic arts business.

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Jan-Olof Jungersten
CEO and founder, Visutech

Transform the Packaging industry

The packaging market is entering our next important transmission. Perhaps we’ll see a flip of the entire market that changes it inside and out. It’s exciting times in a very exciting part of the business world. The packaging market is ready – are you?

Within the supply chain, things will happen fast as the market grows, turns digital, and packaging becomes the most important marketing tool around. This market is probably one of the best transformation opportunities of its kind with an endless number of new possibilities.

New digital technology will play a big part in the transformation and originates from the commercial print market that transformed in our last low economy.

Language: English

Jan-Olof Jungersten

Jan-Olof Jungersten has over 30 years of experience in the graphic industry. The transformation in packaging will be his fifth professional transformation after the mobile phone, home computer, satellite-TV, and commercial print.

During Scanpack his book “Transmission” is released, in which he examines and reveals his thoughts about the packaging industry transformation.

Jan-Olof Jungersten is the CEO and founder of Visutech, which is one of the largest suppliers of digital production solutions for the professional graphic industry in the Nordics. The Visutech HQ is based in Gothenburg with operations in Sweden, Norway, Denmark, and Finland.

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Jose Gorbea
Brand Innovation Manager EMEA, HP Graphics Solutions Business

Brand Engagement in a Digital World

The presentation covers the issues marketers face today when creating meaningful content across the marketing mix in a digital world (with a bit of focus on pack design and print).

Language: English

Jose Gorbea

Jose Gorbea recently joined HP and leads Digital Print Solutions for EMEA. Jose is a passionate marketing leader & speaker with solid expertise and thought leadership across the marketing mix and a strong track record on revitalizing brands strategically by inspiring teams to deliver breakthrough, consumer-centric campaigns and innovations.

He has lead for over 19 years the overall marketing strategy and execution of well established brands such as Kit Kat, Crunch, Cadbury, Milka, Toblerone, belVita, Ritz, Philadelphia, Trident and Stimorol across numerous geographies such as Latam, Europe and Global. In his last role at Mondelez, he was the Head of Marketing and Digital Operations for Europe and obtained a digital marketing certification from the Google Marketing Academy which makes him an asset for delivering brand solutions in a digital world.

Additionally, he has helped shape the marketing culture in global organizations with a socially responsible, competitive and winning mindset that strengthened marketing capabilities across packaging, digital and social media in complex organizations.

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Lotta Samuelson
CEO, Boxon Systems

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Marie Malmberg Lavsen
CEO, Packbridge

The value of packaging in a convenience culture.

If we live in a throw away culture that creates a world full of packaging waste - how can the packaging industry change that?

Is it time to acknowledge the value of packaging as a source to reduce global food and product waste and be a component in a circular economy?

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Per Branzén
Operation Manager, Broby Grafiska

Broby grafiska contributes to competitiveness

Per will talk about how Brobygrafiska helps to develop the industry.

There is strong interest from leading brand owners (such as Nestlé, Adidas, Cloetta) for Brobygrafiskas students in live projects and the school wins prizes as PIDA and Pro Carton.

This year, Broby grafiska has educated 1664 vocational students who now work at design agencies, converters, IKEA and many other packaging-related companies.

Language: Swedish

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Peter Hauggaard
Kartongbolaget

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Simon Boas Hoffmeyer
Sustainability Director, Carlsberg Group

Sustainable innovations for a better future

Today's consumers are more environmentally conscious than ever, and the whole society is aiming for a more sustainable development. This puts high demands on a company’s product development. Simon Boas Hoffmeyer, Sustainability Director at Carlsberg Group, explains how Carlsberg works strategically to meet these new requirements, with a new industry leading sustainability programme, and with the development of sustainable packaging innovations.

Language: English

Simon Boas Hoffmeyer

Simon has a background within strategy, business development, PR and communications and has been developing business-driven sustainability solutions for more than 10 years. He is responsible for the development and implementation of the Carlsberg Group’s sustainability programme Together Towards ZERO. His interest particularly lies in making sustainability relevant and accessible for the consumers, and developing partnerships to achieve concrete sustainability goals.

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Steven Widlic
Sales and project manager, Print House

Golden effects - on a silver surface

Steven Widlic from Print House in Oslo and Thomas Jansson, Iggesund Paperboard, talks about trends in digital printing, based on a partnership that led to the launch of Metalprint Digital.

Their cooperation in the development and testing led to that the first reference object became a highly acclaimed package in the form of a gold ingot. It is also a good example of how cooperation with different skills can speed up the time from product concept to market debut.

Language:  Norwegian

Steven Widlic

Steven Widlic is sales and project manager at Print House. He is responsible from start to finish in the projects and is known for finding solutions in exclusive and complex productions.

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Thomas Janson
Business development, Iggesund

Golden effects - on a silver surface

Steven Widlic from Printhouse in Oslo and Thomas Jansson, Iggesund Paperboard, talks about trends in digital printing, based on a partnership that led to the launch of Metalprint Digital.

Their cooperation in the development and testing led to that the first reference object became a highly acclaimed package in the form of a gold ingot. It is also a good example of how cooperation with different skills can speed up the time from product concept to market debut.

Language: Swedish

Thomas Janson

Thomas Janson is a business developer at Iggesund Paperboard and is responsible for the development in their Digital Print area. Thomas's focus is on finding better and faster solutions for customers seeking highly processed packaging solutions.

Read more

Torkel Bergengren
Packaging Development Manager, Arla Foods

Packaging initiatives within Fresh dairy for sustainable packaging while also creating product differentiation

Language: English

Read more

VISUTECH - A PASSION FOR PRINT

Passion, competence and the business of our customers in focus

Visutech has been in the business for 30 years and holds a strong position as a turnkey supplier of digital solutions for the Nordic graphics industry. Visutech has been HP Indigo’s Nordic partner since its launch in 1994. The company is based in Gothenburg, Sweden and has operations in Norway, Denmark and Finland.

Our business philosophy is characterised by our passion for printing and graphic production, our cutting-edge expertise and our full and undivided attention to the needs of our customers.